IN-STORE STYLING EXPERIENCES

See your
collection
differently.

A client day with Helen Verdi. Personal styling with the pieces on your rails, in a setting that invites guests to stay a little longer.

Plan a client day
Houston, Texas2–3 hours, in your store
Helen Verdi styling handbags at GANNI in Houston
A PERSONAL POINT OF VIEWby Helen Verdi
SELECTED COLLABORATIONSGANNIA|X ARMANI EXCHANGE
01 / THE EXPERIENCEYOUR STORE, SEEN WITH FRESH EYES

A reason to visit.
Time to discover.

Your clients know your store. Helen helps them look again. A familiar silhouette takes on a different proportion. A piece they might have passed becomes part of an outfit they can picture wearing.

Over two to three hours, she works with your collection and your guests, offering individual advice alongside live styling. Your sales team stays close to the conversation and handles every purchase.

HOW THE DAY UNFOLDSA flexible outline, shaped around your store.
01

We start with your collection

A planning conversation with your team, followed by a selection of pieces and looks to feature on the day.

02

Your guests settle in

A personal welcome, time to browse and light refreshments. A DJ set can be added to suit the occasion.

03

Helen brings the styling to life

Live outfit combinations and individual guidance on fit, proportion and wearing the collection in everyday life.

04

There’s time to try it on

Guests explore the looks for themselves, with Helen and your team available for personal recommendations.

02 / SELECTED COLLABORATIONSON THE SHOP FLOOR

Style, in good company.

Two ways of bringing a collection
closer to the people who wear it.

Guests at Helen Verdi’s styling brunch at GANNI in Houston
GANNI × HELEN VERDIStyling brunch · Houston
A STYLING BRUNCH

GANNI

A styling brunch at GANNI’s Houston store, bringing guests together to explore the collection with Helen’s personal styling guidance.

View the event
A CLIENT DAY

ARMANI
EXCHANGE

Invited by Armani Exchange to style the new collection during a dedicated client day.

03 / FIND YOUR FORMATBUILT AROUND YOUR OCCASION

What’s on
your calendar?

A new collection arriving. A reason to reconnect with regular clients. An afternoon for your VIPs. Let’s shape the day around it.

THE SIGNATURE EXPERIENCE

Personal advice.
A whole store to work with.

Invite your clients to spend an afternoon discovering new ways to wear your collection. Helen moves between live styling and personal conversations, with time for guests to try their favourite looks.

A natural fit for a seasonal client event or a fresh reason to visit.

THE FINISHING TOUCHES

Make an occasion of it.

+

A live DJ set

Light, considered music by DJ Andy Verdi, with the volume set for conversation.

+

Photography & video

An event report your guests can share, and content your brand can use after the day.

Music, content coverage and refreshments are agreed separately as part of your event proposal.

Helen Verdi
04 / MEET YOUR STYLIST

Helen Verdi

Personal stylist. A thoughtful eye for your brand.

Based in Houston, Helen works with private clients on personal style and brings that same individual attention to the shop floor.

She helps guests understand how a piece works on them and how to wear it with what they already own. For your team, it’s a new way to start a conversation about the collection.

Explore Helen’s styling practice
A FEW PRACTICAL DETAILS

Before we
set a date.

What does the store need to provide?

Your collection, a comfortable area for styling and access to fitting rooms. Your team handles invitations and sales; we agree on the guest flow and event details together.

Can we focus on a specific collection?

Yes. The featured pieces and styling direction are selected with your team in advance, so the session reflects the collection you want clients to discover.

Does Helen bring her own guests?

The event can be centred on your store’s clients. Invitations to Helen’s community and any joint promotion can be discussed when planning the collaboration.

How are the event fee and extras agreed?

Each proposal reflects the format, preparation and time in store. DJ music, photography and video, or additional event coordination can be included in the agreed scope.

LET’S COLLABORATE

Bring Helen
to your store.

Tell us what you have in mind. We’ll discuss a format that works for your collection and your clients.

HOUSTON, TEXAS · OTHER LOCATIONS BY ENQUIRY
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